COMMITMENT AND COLLABORATION

About Us

EvolveUp is a specialized Workforce Consulting and Implementation Partner committed to helping companies fully harness the potential of their people. We accelerate hiring, improve retention, and drive performance by aligning workforce strategy with modern technology.

Our unique approach starts with evaluating your existing workforce processes and systems. From there, we build a tailored roadmap, select the right tools, and implement workforce technology—often powered by AI—to streamline operations and enable smarter decisions.

At EvolveUp, our mission is to help clients evolve. We do that by eliminating unnecessary costs, unlocking new value, and turning workforce challenges into growth opportunities. With us as your partner, you're not just optimizing processes—you’re driving measurable business success.

Veronica Verhoff

FOUNDER & PRESIDENT

Veronica Verhoff is a leader in AI-driven workforce transformation, helping companies leverage technology to hire faster, retain talent longer, and drive revenue growth. As Founder and CEO of EvolveUp, she enables organizations to innovate talent strategies and optimize operations, delivering proven results in efficiency and business impact.

With 18+ years of expertise in Talent Strategies, Veronica has led global talent initiatives at VMware, Realtor.com, BigCommerce, and Meta. In 2019, she founded EvolveUp to bridge the gap in AI-powered talent acquisition and human capital strategy, ensuring companies hire smarter and retain employees in a changing market.

EvolveUp’s technology-driven approach to HR selection and implementation has made it a sought-after partner for organizations scaling their workforce with AI. Through her leadership, Veronica continues to help businesses unlock sustainable growth and operational excellence.

Your EvolveUp Consultants

Lindsey Milward

Kaydee James

Rafaela Torres

Crystal Frager

Cathy Missildine

Victor Rojas

We Build High Performing Teams

At EvolveUp, our team has 45 years of experience in Technology, Energy, Manufacturing, Insurance, Pharmaceutical, Wellness, Government, Staffing, and Real Estate. We help businesses improve performance and achieve goals.

OUR CORE VALUES

Guiding Principles for Success

At EvolveUp, our core values serve as the foundation of our culture and the driving force behind everything we do. These values shape our interactions, guide our decisions, and inspire us to continually strive for excellence.

  • Set the Tone

    • Show up clear headed and ready to work

    • Honest communication

    • Have Integrity

  • Learn Fast

    • Learn from your mistakes

    • Grow mentally: read books, research, and find resources

    • Be a humble subject matter expert

  • Better Together

    • It’s our work, it’s our problem, and we solve together

    • Build trust within your partnerships

    • Hold each other accountable to get to the finish line

  • Figure It Out

    • After you learn something, apply it

    • Find a solution to the problem

    • If you’re stuck, pivot or ask for help…just get unstuck

  • Build or Rebuild

    • Build (or maybe rebuild) so we can work faster

    • If you can improve it, then do it

    • Be fast without sacrificing quality

  • Be a Window

    • Tell others what you’re working on and why

    • Be transparent with the customer

    • Be up front, open, and honest

We Empower Financial Growth

We help businesses succeed by improving their data, systems, tools, and processes, while supporting their people. Our goal is to empower clients to make informed decisions and achieve financial growth through the services we provide.

Be Efficient. Transform.