Podcast Feature: The Business Growth Show with Guest Veronica Verhoff and Host Chris Wilbratte


In this episode of The Business Growth Show, Veronica Verhoff, Founder and CEO shares the journey of launching EvolveUp LLC — from her early career in corporate America to building a company dedicated to helping organizations optimize how they hire, retain, and utilize their workforce.

Highlights:

  • Founding Story – How grit, self-reliance, and strategic career moves shaped EvolveUp’s mission.

  • Transformative Workforce Solutions – How EvolveUp helps companies achieve measurable ROI by improving processes, implementing modern HR technology, and integrating AI.

  • Real-World Case Studies – Examples where EvolveUp’s work doubled productivity, accelerated revenue generation, and unlocked millions in previously untapped potential for their clients.

  • The Role of AI – Why AI is a force multiplier for talent and operations, enabling teams to focus on high-value, strategic work.

  • Navigating Change – Supporting clients through mergers, acquisitions, and large-scale technology transformations.

The conversation highlights the challenges companies face in scaling and transforming their workforce — and how EvolveUp partners with leaders to turn complexity into clarity, and strategy into measurable impact.



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A Hidden Advantage in HR Tech Implementations: Client Side Expertise