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COMMITMENT AND COLLABORATION

About Us

EvolveUp is a specialized Workforce Consulting and Implementation Partner committed to helping companies fully harness the potential of their people. We accelerate hiring, improve retention, and drive performance by aligning workforce strategy with modern technology.

Our unique approach starts with evaluating your existing workforce processes and systems. From there, we build a tailored roadmap, select the right tools, and implement workforce technology—often powered by AI—to streamline operations and enable smarter decisions.

At EvolveUp, our mission is to help clients evolve. We do that by eliminating unnecessary costs, unlocking new value, and turning workforce challenges into growth opportunities. With us as your partner, you’re not just optimizing processes—you’re driving measurable business success.

OUR CORE VALUES

Guiding Principles for Success

At EvolveUp, our core values serve as the foundation of our culture and the driving force behind everything we do. These values shape our interactions, guide our decisions, and inspire us to continually strive for excellence.

Set the Tone

  • Show up clear headed and ready to work
  • Honest communication
  • Have Integrity

Learn Fast

  • Learn from your mistakes
  • Grow mentally: read books, research, and find resources
  • Be a humble subject matter expert

Better Together

  • It’s our work, it’s our problem, and we solve together
  • Build trust within your partnerships
  • Hold each other accountable to get to the finish line

Figure It Out

  • After you learn something, apply it
  • Find a solution to the problem
  • If you’re stuck, pivot or ask for help…just get unstuck

Build or Rebuild

  • Build (or maybe rebuild) so we can work faster
  • If you can improve it, then do it
  • Be fast without sacrificing quality

Be a Window

  • Tell others what you’re working on and why
  • Be transparent with the customer
  • Be up front, open, and honest

Veronica Verhoff

FOUNDER & CEO

Veronica Verhoff is a leader in AI-driven workforce transformation, helping companies leverage technology to hire faster, retain talent longer, and drive revenue growth. As Founder and CEO of EvolveUp, she enables organizations to innovate talent strategies and optimize operations, delivering proven results in efficiency and business impact.

With 18+ years of expertise in Talent Strategies, Veronica has led global talent initiatives at VMware, Realtor.com, BigCommerce, and Meta. In 2019, she founded EvolveUp to bridge the gap in AI-powered talent acquisition and human capital strategy, ensuring companies hire smarter and retain employees in a changing market

EvolveUp’s technology-driven approach to HR selection and implementation has made it a sought-after partner for organizations scaling their workforce with AI. Through her leadership, Veronica continues to help businesses unlock sustainable growth and operational excellence.

Our Consultants

Victor Rojas

Consulting Director of Partnerships & Lead Project Manager

Geoffrey Prezkuta

Consultant

Cathy Missildine

Consultant

Rijo Joy

Consultant

Arann Barnett

Consultant

Helen Song

Consultant

Ysabelle Valencia

Executive Admin

We Empower Financial Growth

We help businesses succeed by improving their data, systems, tools, and processes, while supporting their people. Our goal is to empower clients to make informed decisions and achieve financial growth through the services we provide.

Be Efficient. Transform.

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